5 things you need to know about beacon technology
July 8, 2019
If are a digital marketing professional or if you own a business then you should get familiar with beacon technology. It is a new trend in location technology and proximity marketing. Some time ago, Google sent beacons to businesses so that the businesses can improve their mobile visibility and experience. Let us explore beacon technology for consumers and how it can help marketing professionals and business owners.
In the year 2013, Apple released beacon technology and since then the usage of the technology is increasing. A marketing insights company has stated that the market for this technology will cross $25 billion by the year 2024. We can consider that technology has a very good capability to make an impact on the marketing domain in the next few years.
Do you know how the technology works? Or how to implement it for your business? And How it will help your business in marketing? Let us explore together and answer your all queries.
What is beacon technology?
Beacons are tiny wireless devices with the capability to send alerts to nearby smartphones using low-energy Bluetooth. Beacons are used to send alerts such as discounts, promotions, upcoming events, or other alerts to customer’s smartphone when they are near to store or inside the store.
Beacons connect with smartphones and transmit the information to them. It makes location-based interaction much easier. One main requirement or condition of the technology is that the mobile application of the store should have support for beacon alerts and the app should open in the customers’ smartphone.
How do beacons work?
Each beacon contains a CPU, radio, and batteries. Beacons work by broadcasting a unique ID number which is captured by the customer’s smartphone. Once the beacon and smartphone are connected, the beacon will execute its programmed function.
One beacon can one function but it the possibilities of that function is quite wide. The function can be sending a coupon to the user. Another function can offer navigation to different sections inside the store. The possibilities are nearly endless.
How beacon technology is helping the businesses
Analytics: Beacons generate data. Analyzing the data is crucial for driving business insights and intelligence. The data can include where customers are going inside the store or where problems occur on an assembly line. Beacon analytics solutions help retailers in creating better business insights. It can help store owners in making improvements in the store layout and other improvements which will benefit both customer and retailer.
Security: Beacons can be used to send notifications and alerts to the factory workers to about any changes. Emergency alerts can also be sent if there is safety issue such as fire or malfunction in an assembly line.
Indoor Navigation: Beacons can create an indoor navigation system as GPS may not be an effective solution for indoor usage. It can be used in museums and shopping malls.
Hospitality: Restaurants can use beacons to broadcast information about what’s happening. The examples can include sending a welcome message and other useful information such as approx. waiting time when they arrive.
Resorts and hotels can also implement beacons to improve customer experience. Starwood Hotels did a trial which made customer check-in process much quicker. They also tested the possibility of key-less entry for guests to enter their rooms without a key.
Engage customers indoors
Using beacons, retailers can gather data of their customers such as shopping trends, and their in-store behavior. When a customer is within the range of a beacon in retail stores, the beacon will locate the consumer and update the information on the app.
This way, retails can send targeted short messages which are based on the location and movement of the customer. These messages can include the latest offers, new arrivals based on customers purchasing history stored in the app. This gives easier access to the products customers are looking for.
Too long; didn’t read? Let us summarize!
Tare multiple significant benefits of beacon technology. The technology is transforming how your business can reach to the target audience. You can reach to your potential customers during the time when they are most likely to get converted.
Want to implement beacon technology in your business?
We are a leading development company in India building simple as well as complex enterprise-grade app solutions. With our skilled developers, we offer quality services for beacon android app development and iBeacon app development. Connect with us to head start beacon app development for your business.
Why should you choose Techcronus?
At Techcronus, we believe in delivering value and growth to our client. Techcronus development team has experience spanning from apps for a smartphone to corporate applications. Our team is delivering world-class products thanks to technical competence and creativity.