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The key to your mobile app development success is about reaching relevant people at the relevant place. People use mobile at work, holidays, fitness clubs, party and almost everywhere. With location based mobile marketing app, you can understand your users’ behavior and make sure to reach out when it’s most useful to them. Just having a mobile app for showing your products or services is not enough unless you have the geo-location functionalities in your app.Your business needs to engage the users with the use of location for a targeted mobile marketing strategy.
Just having a mobile app for showing your products or services is not enough unless you have the geo-location functionalities in your app.Your business needs to engage the users with the use of location for a targeted mobile marketing strategy.
Geo-Location Based Mobile App Examples
Techcronus has been helping the businessesto build variety of Geo-location based mobile apps on iOS and Android platforms. Some of the examples are:
- GPS based Maps and Navigation Apps
- Proximity marketing apps using Beacon and iBeacon technology
- Geosocial apps – share content based on location
- Health and fitness apps with data analytics
- Travel and Event apps
- Weather forecast apps
- Booking apps – Hotels, restaurants, cabs
How Geo-location Based Mobile Apps Can Help?
- Reach Customers Anywhere
- Interact with customers wherever they go
- Drive higher app open and usage rate
- Monetise Engagement
- Maximize revenue with location-based user engagement
- Increase contextual marketing opportunity
- Understand Customer Behaviour
- Gather and analyse real-time contextual data to understand customer
- Behavior
How Geo-Location Based Mobile Apps Work?
To build a location-based app, we need two components: location services and maps. Below are the different ways to determine outdoor geo-location:
- GPS
- Cell ID
- Assisted GPS
- Wi-Fi
- Bluetooth
When you want to develop an indoor geo-location app, following technologies can help you:
- Geofencing
- Beacon and iBeacon
Geo-Location and Security
Geo-location technologies have increased privacy concerns. Many users refuse togive access to their data as they are afraid that sharing such information can be harmful to them. Hence, businesses need to consider this important aspect while building Geo-location based apps ensuring that users’ data is secure and is used to offer better user experience and features with their consent.
Take Away
Location-based apps have made a good impact on almost all industries by changing the way brands interact with their customers online and offline. Creating a geo-location based app requires a concrete development plan, right use of technologies, strong project management experience and a great mobile app development team. A well designed geo-location app can help you deliver meaningful information and benefits to your target audience at the right place and time.
Please get in touch with us to know more about how we can help you conceptualize, design and build location based mobile app for your business.
