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What is Microsoft Power BI

What Is Microsoft Power BI? Features, Benefits, Uses & Cost In 2024

February 6, 2024

In the ever-evolving landscape of business intelligence (BI), Microsoft Power BI emerges as a beacon for nontechnical users, offering a suite of powerful tools designed to democratize data analysis and visualization. This platform stands out not just for its user-friendly interface, reminiscent of Microsoft Excel, but also for its seamless integration with other Microsoft products, offering a versatile and intuitive experience for those looking to dive into data without the need for extensive training.

Imagine having the ability to aggregate, analyze, visualize, and share data insights with just a few clicks, transforming raw data into actionable intelligence. That’s the promise of Microsoft Power BI. Whether it’s through the Power BI Desktop application for Windows 10, native mobile apps for Windows, Android, and iOS devices, or even Power BI Report Server for on-premises data management, Microsoft Power BI is tailored to meet the diverse needs of today’s businesses.

What Is Microsoft Power BI?

At its core, Microsoft Power BI is a cutting-edge data visualization and reporting platform, cherished by business analysts and professionals across various industries. Yet, what truly sets Power BI apart is its accessibility to individuals regardless of their data expertise. Through a dynamic dashboard that supports a multitude of visualization styles—from graphs and charts to maps and scatter plots—Power BI enables users to uncover and communicate insights in a visually compelling manner.

Beyond mere visualization, Power BI leverages “AI Insights” to harness the power of artificial intelligence in discovering patterns and insights within large data sets, making sophisticated analytics accessible to a wider audience.

The platform encompasses a suite of applications including Power BI Desktop, Pro, Premium, Mobile, Embedded, and Report Server. While the basic functionalities are available for free, subscriptions to Pro and Premium versions unlock advanced analytics capabilities, catering to the varying needs of modern businesses.

Accessibility: Power BI’s intuitive interface supports graphs, charts, maps, and scatter plots, enabling users to easily visualize and share insights.

AI-Powered Analytics: Utilizes “AI Insights” to analyze data patterns, bringing sophisticated analytics to a broader audience.

Comprehensive Suite: Includes applications like Power BI Desktop, Pro, Premium, Mobile, Embedded, and Report Server. Basic functionalities are free, with advanced features available through Pro and Premium subscriptions.

Integration with Power Platform: Part of Microsoft’s Power Platform, which includes Power Apps, Power Pages, Power Automate, and Power Virtual Agents, offering low-code solutions for business innovation.

Strategic Asset Transformation: Power BI turns data into a strategic asset, aiding in data-driven decision-making.

Key Facts:

  • Power BI is used by more than 70% of Fortune 500 companies, showcasing its reliability and scalability.
  • It supports real-time data processing, enabling businesses to make timely decisions.
  • Offers extensive security features, ensuring data is protected and compliant with industry standards.

By streamlining data visualization and analysis, Power BI is an indispensable resource for businesses aiming to harness the power of data for informed decision-making and innovation. Whether you’re a data professional or a novice, Power BI equips you with the insights needed to push your business forward.


Uses Of Power BI In 2024:

As businesses continue to navigate the complexities of the digital era, Power BI has become an indispensable tool for harnessing the potential of data. Here are the top 10 common uses of Power BI in 2024, demonstrating its versatility and power in transforming data into actionable insights:

  1. Advanced Reporting and Dashboards: Power BI enables the creation of comprehensive reports and interactive dashboards, offering a panoramic view of business data through advanced visualizations, from pie charts to ribbon charts.
  2. Data Integration: It excels in connecting disparate data sources, including Excel spreadsheets, on-premises data warehouses, and cloud-based storages, transforming them into cohesive business insights.
  3. Visual Data Discovery: Users can turn data into a myriad of visuals, such as decomposition trees, gauge charts, and KPI dashboards, making complex data understandable at a glance.
  4. Promoting a Data-Driven Culture: Power BI democratizes access to data and insights across an organization, fostering a culture where decisions are grounded in data.
  5. Real-Time Analytics: Offering real-time processing capabilities, Power BI allows businesses to monitor their operations closely, enabling immediate responses to emerging trends or issues.
  6. Collaborative BI: The platform facilitates sharing insights and reports with team members within the Power BI environment, enhancing collaboration and alignment on data-driven decisions.
  7. Storytelling with Data: Power BI’s visualization tools enable users to narrate compelling stories through data, helping stakeholders understand the “why” behind the numbers.
  8. Scenario Analysis: The “what if” scenario features allow users to explore different outcomes based on variable adjustments, aiding in strategic planning and forecasting.
  9. Executive Dashboards: Customizable dashboards provide executives and managers with a clear overview of departmental performances and key metrics, streamlining management oversight.
  10. Compliance and Security Management: In 2024, Power BI has strengthened its security and compliance features, ensuring that data governance and privacy standards are met, making it a trusted tool for sensitive data handling.

These uses highlight Power BI’s role not just as a tool for data visualization, but as a comprehensive solution for data management, analysis, and decision-making. Its ability to adapt to the evolving needs of businesses makes it a critical asset for organizations looking to leverage data for competitive advantage in 2024 and beyond.

Read Our Insightful Analysis On: Power BI For The Education Industry

Who Uses Power BI? Diverse Users, Unified by Data

Microsoft Power BI stands out as a versatile tool in the business intelligence domain, designed to bridge the gap between complex data analytics and everyday business decision-making. Its user base is not confined to the realm of data professionals; instead, it spans a broad spectrum of roles across various industries, underscoring the platform’s adaptability and ease of use.

Here’s a closer look at who uses Power BI:

1. Business Analysts:

These professionals are at the forefront of using Power BI to derive meaningful insights from data, aiding in strategic planning and operational improvements. They leverage Power BI for comprehensive data analysis and reporting to guide business decisions.

2. Business Intelligence Analysts:

Specializing in the analysis of data to inform business decisions, BI analysts utilize Power BI to visualize data trends and communicate findings to stakeholders, facilitating informed decision-making.

3. Supply Chain Analysts:

Power BI aids these analysts in optimizing supply chain operations by analyzing data related to logistics, inventory levels, and supplier performance, ensuring efficient and cost-effective supply chain management.

4. Data Analysts:

They use Power BI to sift through data sets, identify patterns, and produce reports that highlight valuable insights, aiding organizations in understanding their data landscape.

Beyond these specific roles, Power BI’s reach extends to a wider audience:

5. Non-Technical Business Users:

With its user-friendly interface, Power BI empowers non-technical users to create reports, manipulate data, and perform in-depth analysis without the need for extensive data science knowledge. This democratization of data analytics enables a broader base of employees to engage with data directly, fostering a data-driven culture within organizations.

6. Sales and Marketing Representatives:

These teams use Power BI to track performance, analyze market trends, and forecast sales, helping to tailor strategies that align with customer needs and market dynamics.

7. Management and Executives:

Leaders rely on Power BI for accessing dashboards and reports that provide insights into departmental performance, employee progress towards goals, and overall business health, supporting strategic decision-making.

8. Administrators:

Through the admin portal, administrators manage the implementation of Power BI, including configuration, usage monitoring, and license management, ensuring the platform aligns with organizational needs and compliance requirements.


Key Features of Power BI in 2024:

As we move further into the digital age, Microsoft Power BI continues to stand out as a leader in the business intelligence space, thanks to its dynamic and evolving suite of features. In 2024, Power BI has further solidified its position as the go-to platform for data analytics by enhancing its capabilities and introducing new functionalities. Here’s a look at the key features that define Power BI in 2024:

  1. Advanced Artificial Intelligence: Power BI has pushed the boundaries of AI in analytics, offering sophisticated image recognition, text analytics, and the ability to create machine learning models with automated ML capabilities. Integration with Azure Machine Learning has also been deepened, allowing for more complex, predictive analytics solutions.
  2. Hybrid Deployment Support: Recognizing the diverse IT landscapes of modern organizations, Power BI offers robust hybrid deployment support, with built-in connectors for a myriad of data sources, including those from Microsoft, Salesforce, and other vendors, ensuring seamless integration regardless of where your data resides.
  3. Quick Insights: This feature has been enhanced to allow for more intuitive and automatic extraction of insights from data subsets, making it easier for users to uncover hidden trends and patterns without deep data analysis expertise.
  4. Common Data Model Support: Power BI’s adherence to the common data model allows for the use of standardized, extensible data schemas, facilitating interoperability and data consistency across applications and platforms.
  5. Cortana Integration: The integration with Cortana, Microsoft’s digital assistant, has been optimized for 2024, enabling more natural language queries and more sophisticated verbal data exploration, particularly on mobile devices.
  6. Customization and Extensibility: Power BI has expanded its customization capabilities, allowing for even greater flexibility in visual appearance and functionality of dashboards and reports. New tools and visualizations can be imported, making it possible to tailor the platform to specific industry needs or visual preferences.
  7. APIs for Seamless Integration: The platform’s APIs have been further developed, providing power BI developers with more extensive sample code and more robust application programming interfaces for embedding Power BI dashboards and reports into other software products, enhancing the ecosystem of integrated business applications.
  8. Self-service Data Prep with Power Query: The self-service data preparation tool, Power Query, has seen significant improvements, enabling business analysts to more easily ingest, transform, integrate, and enrich big data directly within the Power BI web service, with shared datasets across models, reports, and dashboards.
  9. Enhanced Modeling View: The modeling view has been upgraded to better support complex data models, allowing users to divide models by subject area into separate diagrams, modify properties more intuitively, and manage display folders for improved consumption of intricate data models.
  10. Real-time Data Processing: In 2024, Power BI’s capability for real-time data processing and analytics has become a cornerstone feature, enabling businesses to react instantly to market changes, operational issues, or customer feedback.

These features underscore Power BI’s commitment to providing a comprehensive, user-friendly, and powerful analytics platform that meets the evolving needs of businesses in 2024. Whether it’s through advanced AI capabilities, seamless integration options, or enhanced data preparation and modeling tools, Power BI continues to empower organizations to leverage their data for strategic decision-making and innovation.


Power BI: Transforming Data into Real-World Solutions

Microsoft Power BI is instrumental in driving efficiency and strategic insights across various sectors. Here’s how it’s making a difference:

University Operations Optimization:

  • Utilizes digital twins for real-time data analysis of campus buildings.
  • Identifies areas for energy savings and maintenance needs.
  • Visual dashboards enable quick decision-making for operational improvements.

Enhancing Digital Marketing Effectiveness:

  • Aggregates data from social media, website traffic, and ad performance.
  • Dashboards highlight key marketing metrics like engagement and ROI.
  • Enables marketers to allocate resources to the most effective channels.

Power BI’s ability to distill complex data into actionable insights allows organizations to innovate and optimize with precision, demonstrating its value as a versatile tool for real-world challenges.


The Evolution of Microsoft Power BI:

Microsoft Power BI’s history is a testament to its evolution from a modest set of Excel features to a leading business intelligence platform. Here’s a concise look at its transformative journey:

The Early Days (Project Crescent):

Power BI’s origins trace back to July 2011, when it was introduced as Project Crescent, bundled with SQL Server under the codename Denali. This initial version laid the groundwork for what would become a comprehensive analytics tool.

Rebranding and Expansion (2013):

By September 2013, Microsoft rebranded Project Crescent to Power BI for Office 365, marking its integration into the broader Microsoft ecosystem. This period highlighted the transition from Excel-based tools—Power Query, Power Pivot, and Power View—to a more integrated analytics solution.

Standalone Power BI (2015):

A pivotal moment came in July 2015, when Power BI was launched as a standalone product. This launch signaled Microsoft’s commitment to developing a robust, standalone business intelligence platform, distinct from its origins in Excel.

Continuous Innovation And Updates:

From its standalone launch to the present, Power BI has received regular updates, introducing new features, connectivity options, and security enhancements. Microsoft’s dedication to refining and expanding Power BI’s capabilities ensures it meets the evolving needs of businesses worldwide.

Accessibility and Integration:

Today, Power BI is accessible directly from the Power BI website or through the Windows Store for Windows 10 users, ensuring users have access to the latest features and improvements. This ease of access, combined with its deep integration into the Microsoft 365 suite, underscores Power BI’s role as a key player in the data analytics and business intelligence landscape.


Understanding the Components of Power BI: A Comprehensive Toolkit

Microsoft Power BI is a powerful suite designed to transform raw data into meaningful insights through a combination of sophisticated tools and applications. At its core, Power BI provides a comprehensive environment for data connection, preparation, modeling, and visualization, accessible across desktop, cloud (SaaS), and mobile platforms.

Here’s a breakdown of the essential components that make Power BI an indispensable resource for data professionals and business users alike:

  • Power Query: This tool stands at the forefront of Power BI’s data management capabilities, enabling users to seamlessly import, cleanse, and transform data from a wide array of sources. Power Query’s intuitive interface supports a variety of data mashup and transformation activities, making it easier to prepare data for analysis.
  • Power Pivot: Power Pivot extends Power BI’s data modeling capabilities, allowing users to create complex models using in-memory technology. It supports advanced data analysis in Excel and Power BI, enabling the creation of sophisticated, high-performance models with relationships, custom measures, and hierarchies.
  • Power View: A key feature for data visualization, Power View allows users to create interactive charts, graphs, maps, and other visual representations of data. Its user-friendly interface enables the creation of engaging reports that bring data to life.
  • Power Map: For geospatial data visualization, Power Map offers 3D mapping capabilities, transforming geographic data into interactive, exploratory visual experiences. Users can plot data over time on maps to identify trends and patterns across different geographies.
  • Power Q&A: Leveraging natural language processing, Power Q&A enables users to ask questions about their data in plain English and receive immediate answers in the form of charts and graphs. This feature democratizes data analysis, making it accessible to users without deep technical expertise.
  • Data Connectivity: Power BI supports connectivity to a vast range of data sources, from simple Excel files and SharePoint documents to complex databases like SQL Server, Oracle, and cloud-based services like Salesforce, Dynamics 365, and Google Analytics. This extensive connectivity ensures that Power BI can serve as a central hub for all data analysis needs.
  • Power BI Desktop: The primary tool for creating reports and data models, Power BI Desktop is a feature-rich, on-premises application that serves as the backbone for report creation and publishing to the Power BI Service.
  • Power BI Service: As the cloud-based SaaS component, the Power BI Service facilitates the sharing and collaboration of dashboards and reports, enabling users to access insights from anywhere.
  • Mobile Power BI: For on-the-go access, Mobile Power BI apps for iOS, Android, and Windows devices ensure that users can view and interact with their data anytime, anywhere.


A Step-by-Step Guide to Using Power BI

Power BI, Microsoft’s premier business intelligence tool, is designed to turn data from various sources into coherent, visually immersive, and interactive insights. Whether you’re a data analyst or a business user, using Power BI involves a series of straightforward steps that lead from raw data to shared insights.

Here’s how to harness the full potential of Power BI:

Step 1: Start with Power BI Desktop:

  • Connect to Data Sources: Power BI Desktop allows users to connect to a wide array of data sources, from simple Excel files and databases to cloud services. This is the first step in building a foundation for your reports.
  • Transform and Model Your Data: Once connected, you can use Power Query to clean, transform, and model your data. This process involves shaping the data (e.g., removing duplicates, changing data types, creating new calculated columns) to fit your reporting needs.
  • Create Reports: With your data model ready, the next step is to create visualizations. Power BI Desktop offers a rich set of charts, graphs, and other visualization tools to help you design comprehensive reports that highlight key insights.

Step 2: Publish to Power BI Service:

  • After creating your report in Power BI Desktop, the next step is to publish it to the Power BI service. This cloud service extends the capabilities of Power BI Desktop, enabling report sharing and collaboration.
  • Publishing is straightforward: within Power BI Desktop, simply click the “Publish” button and select the appropriate workspace in Power BI service where you want your report to reside.

Step 3: Share and Collaborate:

  • Share Your Reports: Once published, you can share your reports with others in your organization. Power BI service offers various sharing options, including direct sharing, publishing to a workspace, or embedding in an app or website.
  • Interactivity and Collaboration: Viewers can interact with the reports you share, exploring the data through filters and slicers. Depending on the permissions you set, they can also create their own reports and dashboards based on your datasets.
  • Set Permissions: It’s essential to manage who can view, edit, or interact with your reports. Power BI allows you to set permissions for individual users or groups, ensuring the right level of access and maintaining data governance.

Step 4: Access on Mobile Devices:

  • Power BI’s mobile apps for iOS, Android, and Windows devices ensure that your reports and dashboards are accessible anytime, anywhere. This flexibility allows users to stay informed with the latest data insights on the go

Understanding Power BI Costing & Pricing:

Microsoft Power BI offers a versatile range of options to meet the needs of individual users, teams, and large organizations, with a pricing structure designed to accommodate the scale and complexity of various data analytics requirements.

Here’s a breakdown of the pricing tiers for Power BI:

  1. Power BI Desktop: This version is entirely free and caters to individual users who need to create and design reports on their desktop. It offers robust data modeling, visualization, and report creation capabilities, making it an excellent starting point for those new to Power BI or working on small-scale projects.
  2. Power BI Pro: Priced at $9.99 per user, per month, the Pro version is a step up from the Desktop version and is designed for professionals who need to collaborate with team members, publish reports, and share insights across their organization. The Pro tier includes access to the Power BI service, which allows for report sharing and publishing, as well as collaboration in workspaces. It’s ideal for teams and small to midsize businesses that require more extensive sharing and collaboration capabilities than what the Desktop version offers.
  3. Power BI Premium: The Premium tier is available in two models—per user and per capacity—to support larger organizations and enterprises with advanced data analytics needs.
    • Premium Per User: Starting at $20 per user, per month, this option extends the capabilities of Power BI Pro by offering more advanced AI features, larger data volumes, and faster refresh rates. It’s suitable for businesses that need enterprise-grade analytics capabilities without the need for dedicated cloud resources.
    • Premium Per Capacity: Starting at $4,995 per capacity, per month, this model provides dedicated cloud resources for your organization, supporting large-scale Power BI deployments with enhanced performance, larger dataset sizes, and more frequent data refreshes. It is ideal for large enterprises with extensive data analytics and reporting requirements.

The pricing structure of Power BI ensures that users only pay for the features and capacity they need, allowing for scalable solutions that can grow with your organization. Whether you’re an individual user, part of a team, or running a large enterprise, Power BI offers a suite of tools that can be tailored to your data analytics and reporting needs, ensuring that you get the most value out of your investment in business intelligence.


Alternatives To Power BI:

While Microsoft Power BI stands out for its integrative capabilities within the Microsoft ecosystem and its robust data analytics features, it’s important to recognize that the landscape of business intelligence (BI) tools is diverse. Different organizations have varying needs, preferences, and budgets, making it essential to explore alternative BI solutions that might better align with specific requirements.

Here’s an overview of some common alternatives to Power BI:


  • Strengths: Known for its powerful data visualization capabilities, Tableau excels in creating complex and beautiful visualizations that can turn data into actionable insights. It offers a highly intuitive interface that supports drag-and-drop functionalities, making it accessible to users of all skill levels.
  • Use Cases: Ideal for organizations that prioritize data visualization and storytelling with data. Tableau is particularly popular in industries that rely heavily on design and presentation of data, such as marketing and research.


  • Strengths: Domo stands out for its cloud-first approach, offering a fully integrated platform that combines BI capabilities with data integration and management. It provides real-time dashboard updates and has a strong mobile presence.
  • Use Cases: Suitable for businesses looking for a comprehensive cloud BI solution that supports real-time data updates and collaboration, especially those with a mobile workforce.


  • Strengths: Yellowfin is recognized for its collaborative BI features and user-friendly dashboard. It includes unique storytelling tools and offers embedded BI capabilities, allowing users to integrate analytics directly into their applications.
  • Use Cases: Best for teams that require collaborative tools for sharing insights and making data-driven decisions, as well as for software developers looking to add analytics to their applications.

Qlik Sense:

  • Strengths: Qlik Sense is renowned for its associative analytics engine, which allows users to explore data freely without being limited by predefined queries. This promotes a more exploratory approach to data analysis.
  • Use Cases: Ideal for analysts and businesses that encourage self-service data exploration and discovery, allowing users to follow their intuition and uncover hidden insights.

SAP Business Intelligence:

  • Strengths: SAP BI offers a comprehensive suite of BI tools that integrate deeply with enterprise resource planning (ERP) systems. It’s known for its robust reporting, analysis, and data visualization capabilities, along with strong support for large enterprises.
  • Use Cases: Particularly well-suited for large enterprises that use SAP ERP systems and require deep integration between their BI platform and operational systems.

Choosing the right business intelligence (BI) platform like Microsoft Power BI can significantly impact your organization by transforming complex data into actionable insights. With its seamless data integration, user-friendly interface, and comprehensive analytics capabilities, Power BI is ideal for businesses aiming to enhance decision-making processes. However, considering alternatives ensures your BI solution aligns with your unique needs. As data’s role in business grows, leveraging a robust BI tool like Power BI is essential for staying competitive and informed.

Elevate your data analytics with Techcronus and Microsoft Power BI. Our expertise transforms your data into strategic insights, driving growth and informed decision-making. Partner with Techcronus for customized Power BI solutions that put data at the forefront of your business strategy. Discover the power of informed decisions at Techcronus and make data your most strategic asset.

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By TechcronusAdmin

Techcronus is a worldwide supplier of Enterprise Business Solutions and Custom Software Development Services, with locations in the USA, Australia, and India. It has accomplished the successful delivery of over 800 projects to start-ups, SMBs, and well-known brands, such as Starbucks, Unilever, and IKEA. The firm's areas of expertise include Microsoft Dynamics 365 ERP/CRM solutions, Web Development, Business Applications Management (.NET and DevOps), Mobile Development (Native, Hybrid, Blockchain), Staff Augmentation, Product Development & Support, and UI Design and UX.