Dynamics 365 is a powerful cloud-based Customer Relationship Management (CRM) platform by Microsoft. With a ton of great in-built features and advanced intelligence, it helps your sales team perform better, nurture more profitable customer relationships, and close more deals. The practical benefits of implementing Dynamics 365 Sales for your business can be enormous. Let’s look at five major ones in this article.
1) Flexibility, Scalability, and Ease of Use
Dynamics 365 is a user-friendly platform that can help reduce tedious labor and save time. You can map out standard and recurring processes as workflows to automate them. Its cloud-based features enable real-time collaboration with teams and easy file sharing among reps. No matter the size of your business or your team, the software scales according to your growth.
2) Lead Generation, Nurturing, and Management
Dynamics 365 is blessed with superior lead generation and management capabilities. Its marketing and sales module make short work of tasks such as prospecting, customer engagement, and lead nurturing.
Using this AI-powered system, you can track your qualified leads through the sales funnel and enhance every interaction with them. The tool further improves customer experience through personalized messaging using dynamic text and images.
3) Sales Insights, Reports, and Forecasting
Microsoft Dynamics 365 Sales Insights is an AI-powered part of the Dynamics 365 Sales software that improves the performance of your sales team. It analyzes customer data and interactions to help you compare your current processes against earlier successes. Based on these findings, you can chart the best course of action.
Dynamics 365 Sales Insights also has forecasting capabilities. It uses AI to improve user-created forecasts with higher accuracy. The AI generates action cards on the dashboard based on your interactions, messages, and opportunities. You will also get a thorough understanding of your sales performance with the real-time reporting system.
4) Unified Platform and Seamless Integration
Dynamics 365 Sales provides a unified platform which gives you access to all your leads, interactions, customer information and previous history. This way you can schedule and automate personalized messages and email updates to your leads and customers. You can also integrate Dynamics 365 with other apps like LinkedIn Sales Navigator for a more robust customer service experience.
Dynamics 365 can also be integrated seamlessly with other Microsoft products like Outlook and Excel to manage customer interactions and information.
5) Track Your Competitors
Dynamics 365 includes a “competitor” entity feature that captures and records vital competitor information. This provides useful insights that answers critical questions like:
- How do your products/services compare to those of your competitors?
- What are they doing better than you?
- Why you might have lost a customer to them?
These pieces of information can form an incredible resource to improve your product/services and position them in a better way. This can be your secret weapon to win more customers and solidify your relationship with the existing ones.
Dynamics 365 Sales has everything a business needs to improve their sales process. Using the tool, your sales team can feel empowered with data-driven insights and intelligent capabilities.